BMW 1-Series Forum (F20) 135i - 1Addicts.com > BIMMERPOST Universal Forums > General BMW News and Cars Discussion > 1 Million Units: The Premium Generation. Next 7 Series, X7, CS II, M1, Rolls Royce
Post Reply
 
Thread Tools Search this Thread
      07-07-2012, 11:26 AM   #1
SCOTT26
Major General
SCOTT26's Avatar
5305
Rep
5,824
Posts

Drives: A big F-off German Truck.
Join Date: Jan 2007
Location: WORLDWIDE

iTrader: (0)

1 Million Units: The Premium Generation. Next 7 Series, X7, CS II, M1, Rolls Royce

BIMMERPOST
     Featured on BIMMERPOST.com
1 Million Units : The Premium Generation

"1 Million units."


Although it does not seem much in real life terms it does matter to the auto industry and in all respect the Premium manufacturers who produce cars in the higher price stratosphere.

1 Million units is what luxury car sales are expected to grow to by 2015 propelled by new and emerging markets and established tentpole markets.

With the attention on BMW i and BMW UKL/MINI being the main focus this past few years, BMW are back to determining their next phase of penetration towards the high end luxury market. High end luxury cars they will be but every aspect of BMW EfficientDynamics technology will be a key feature.


BMW 7er / BMW 7er EWB

First up is an all new BMW 7er due in 2015 and unique and revolutionary in every way thanks to an intensive new mix of Aluminium and CFRP throughout key areas of the car such as platform, structure and body panels.

Once again the new 7er will reflect the previous generations by arriving in both standard and LWB Li models. With the usual petrol , diesel mix an all new V12 hybrid will be one of the cars most salient talking points.

With weight reduction being the priority thanks to the exotic mix of alumium and CFRP utilising BMW's experience in volume CFRP production and the first BMW to inherit from the overall BMW i investment. Of course in the premium market the 7er has already been called out in regards to sustainability and not in the eco terms of sustainability, but sales sustainability. Which is why BMW are moving forward on further concepts to help sustain the 7er.


BMW X7

One such concept which has been attempted twice before but dropped at the very last minutes as BMW's proposed ultimate SAV is the BMW X7. Now recognising the future of the luxury vehicle is SUV's. BMW management and Rolls-Royce are very reluctant to turn their Jewel - The Rolls-Royce brand into a patische by offering an SUV (which some douchebags have already done) , management have now moved forward on a more sporting direct competitior using the BMW badge.

However X7 is not just an enlarged X5. BMW recognise that not every SUV should be a facsimile of a Range Rover or X6. Given the importantance of the market for SAVs and for BMW especially in markets where sales are primarily driven by BMW X Vehicles.
BMW do not want to offer the same concept in each size. So the task given was to revolutionize the SAV. BMW have decided and soon the public will get the opportunity.

Although still very much an SAV its market designation has determined its visual approach to something new. Taking a more sporting look of more a Touring shape on stilts, the longer , wider and bigger than an X5, X7 goes for a more dynamic and sporting appearance.
The glasshouse is smaller and goes for a MINI-esque floating roof effect at the front above A-Pillars, The roofline drops dramatically at the rear for a very dynamic effect. The look is overall inspired by the next generation of 7er as the bloodline is carried over with a high characterline and prominent double "bow" line on the lower surfaces. The car is influenced by BMW's previous attempt with the RFK which most of the key areas of that project became the 5er GT.

Sharing with as much as the 7er including engines , technology , drivetrains aswell as the construction material of aluminium and CFRP.

The X7 would be BMW's ultra luxury SAV challenger in the high end luxury market , the market where the most growth will be thanks to demand for high end Super-luxury SUV's.


BMW CS II

The next choice will be to where BMW left off previously before the economic situation took hold. And that is with the BMW CS. Shown as a Concept at the Shanghai autoshow in 2007. Had everything turned out ok economically the CS would be hitting the market around now.

The Gran Coupe if you will is very much the CS that has arisen like a phoenix from the ashes. Which if you look at that turnaround from CS to Gran Coupe it is highly significant as the timeframe was more or less the same. Had the CS commenced then we would have had that car arrive around now in V8 and V10 form. Since a "Father" of M was in charge of the project it was only right that a completely reworked highly successful V10 be the powerplant of choice.

Now that the luxury market is growing , BMW are working on the second attempt (or is that third Again a four door Coupe positioned above the 7er is the strategy again , based on the new architecture and involving the alu-CFRP mix of material technology , design is not finalised but expect a more sporting look like before but inherited from the next 7er.


BMW M1

BMW M would like to do such a car but now is not the time. For such a car to be achieveable BMW needs the resources from BMW i and that will not happen for a couple of years until BMW can maintain full volume of CFRP production. The first car to achieve the transition from BMW i will be the next generation BMW 7er in 2015. It will be by then that BMW can start to look at what such a car can evolve into.

As of now BMW's sports cars strategy lie with the upcoming BMW i8 and BMW i8 Spyder models. These are the priority before any other project moves forward. What is known is that the projects priority is weight reduction, extensive material technology costs a lot of money which is why some cars only use what they can. BMW's CFRP investment will overcome this obstacle and will use extensive CFRP construction and possibly use a variant of the S63Tu or if BMW feels more inclined to downsize, A V10 could be possible as a future V12 replacement? The recent partnership with Toyota will not result in such a car as BMW M will prefer going alone. Although BMW and Toyota are expected to collaborate on a future sustainable sports car.


Rolls-Royce "GHOST" Coupe, DropHead Coupe

Of course one brand that has been successful even in economic decline is Rolls-Royce with two models the Ghost and the Phantom, A Rolls-Royce is what you treat youself to for a job well done. The Ghost has now followed the Phantom and added an Extended Wheelbase model. But now the Ghost progresses again like the Phantom with two highly awaited Ghost models - The Coupe and The DropHead Coupe which are now testing outside in the public around Munich.

The Ghost is already a beautiful car , The new Coupe and DropHead models extend that beauty a new sleeker roofline merges into a sleeker rear overhang which still encases a full size trunk.

The disguise kind of makes the car like the 1999 IAA Concept the BMW Z9 Gran Turismo, but underneath lies one of the most beautiful and signifcant cars for the luxury market. Proportions are more shrunk and there is styling differences from the Ghost on the Coupe and DropHead Coupe models especially at the front and rear of the car.

The Ghost Coupe is expected to be on sale by early 2014 and first with an advantage , an EX Concept car is scheduled for Geneva 2013. The sleeker looks of the Coupe are to show Rolls-Royce intentions and what kind of customer they are aiming for. With the car getting a more sporting drive from the already dynamically sound Ghost to give Bentley and the GT a scare.

Aswell as a Ghost, Ghost EWB ,Coupe and DropHead Coupe. There is also potential for a more luxurious four door Coupe model , a sort of extended Ghost Coupe with four doors for those that would like the Coupe but have children or business needs.

Some Rolls-Royce customers have one RR and even some have an example of every model that RR makes in their garage. Like the Ghost it is hoped that the customer has a Ghost or indeed is new to the brand and of course both these models will be fully available with bespoke personalisation.

Recent trademarks by BMW of "Corniche" and "Carmague" have been logged but the full names will not be known until the debut in September 2013 at the IAA in Frankfurt.
Attached Images
    
__________________
The M850i is evidence that BMW have got their mojo back when it comes to dynamic sports cars...
Appreciate 0
      07-07-2012, 12:10 PM   #2
jeff@autocouture
Lieutenant General
jeff@autocouture's Avatar
963
Rep
13,780
Posts

Drives: 2002 E53 X5 4.6is
Join Date: Jan 2010
Location: New Jersey

iTrader: (0)

cant wait to see some future vehicles and the technology coming out
Appreciate 0
      07-07-2012, 12:13 PM   #3
bimmerjph
Colonel
bimmerjph's Avatar
United_States
121
Rep
2,023
Posts

Drives: 2005 Z4 3.0
Join Date: Oct 2011
Location: Tennessee

iTrader: (0)

I just don't see BMW ruining their green credit on a big SUV. But who knows. I wouldn't have thought that BMW would make a SUV Coupe and look what happened.
Appreciate 0
      07-07-2012, 12:45 PM   #4
aajami
Brigadier General
aajami's Avatar
United_States
430
Rep
4,567
Posts

Drives: Space Gray '09 E92 M3
Join Date: Dec 2008
Location: Manhattan Beach, CA

iTrader: (4)

And I thought the 6-series Gran Coupe was a big car. A sleeker sedan based on the upcoming 7-series (which will likely be a little longer than the F01) is going to be really, really big!

Do you have the chassis designations for some of these new platforms yet, Scott?
__________________
'09 E92 M3: Space Gray, Black, Carbon Leather | ZTP 2MK ZPP 2MT 6FL | link 1 / link 2
Mods: M Performance exhaust | ZCP retrofit | Euro airbox | GTS DCT flash | JPN 240 ECU flash | Euro LCI taillights | CRT lip | OEM alarm retrofit | Space Gray bumper plugs | BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem
Appreciate 0
      07-07-2012, 12:46 PM   #5
135iDCT
Lieutenant
135iDCT's Avatar
136
Rep
571
Posts

Drives: 135I
Join Date: Apr 2011
Location: wm

iTrader: (0)

the rear like the new lexus GS
Appreciate 0
      07-07-2012, 12:51 PM   #6
Mahzari
Captain
Iran
57
Rep
743
Posts

Drives: poorly
Join Date: May 2010
Location: California

iTrader: (0)

Excuse me, did you just say V10 BMW CS? I think I died
Appreciate 0
      07-07-2012, 01:12 PM   #7
gwtw02
New Member
gwtw02's Avatar
United_States
0
Rep
16
Posts

Drives: '08 BMW 550i
Join Date: Oct 2009
Location: Medford MA

iTrader: (0)

the rolls royce coupe looks like a camarro from outside. just sayin..
Appreciate 0
      07-07-2012, 01:15 PM   #8
BMW269
Brigadier General
No_Country
431
Rep
3,888
Posts

Drives: BMW
Join Date: Jul 2009
Location: Germany

iTrader: (0)

Make the X7 exactly like this :

Appreciate 0
      07-07-2012, 01:21 PM   #9
hks786
Major General
United Kingdom
2154
Rep
5,364
Posts

Drives: *
Join Date: Mar 2006
Location: UK

iTrader: (0)

X7 - no. CSII - yes. Also I wonder how the Ghost coupe would look. Ghost looks amazing.
__________________
Appreciate 0
      07-07-2012, 01:48 PM   #10
TheBingoBalls
Brigadier General
TheBingoBalls's Avatar
Canada
3805
Rep
4,655
Posts

Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario

iTrader: (1)

Garage List
Quote:
Originally Posted by hks786 View Post
X7 - no. CSII - yes. Also I wonder how the Ghost coupe would look. Ghost looks amazing.
I agree. I saw a Ghost the other day and it was just a presence on the road! Excited to see what a Ghost coupe would look like.
Appreciate 0
      07-07-2012, 01:50 PM   #11
F80NJM3
Colonel
F80NJM3's Avatar
United_States
1923
Rep
2,175
Posts

Drives: F80 M3
Join Date: Aug 2011
Location: NJ/NY

iTrader: (0)

Garage List
Not fan of the rear. Looks like a Lexus..
__________________
Appreciate 0
      07-07-2012, 01:59 PM   #12
vladberca
Major General
vladberca's Avatar
Romania
763
Rep
5,560
Posts

Drives: '18 octavia 2.0 tdi dsg
Join Date: Oct 2009
Location: Craiova

iTrader: (0)

Some great products will follow but the most important thing is that they will start to reduce the weight in an extensive way
Just very curious to see how i8 will perform as being the first sport car with an important weight reduction from BMW lineup
Appreciate 0
      07-07-2012, 02:07 PM   #13
3s-a-charm
Major
3s-a-charm's Avatar
Canada
135
Rep
1,328
Posts

Drives: 2017 Tesla Model X
Join Date: Jan 2006
Location: Calgary, Canada

iTrader: (2)

Garage List
2007 BMW X5  [0.00]
Quote:
Originally Posted by gwtw02 View Post
the rolls royce coupe looks like a camarro from outside. just sayin..
I was thinking Charger Coupe...
Attached Images
 
__________________
17 Tesla Model X 90D (I've been converted!)
PAST: 14 Tesla Model S P85D, 16 X1, 13 X5 M-sport, 04 M3 Cab, 08 E92 M3, 08 535xiT, 07 X5 4.8i, 06 E90 325i, 87 E30 325i, 85 E30 318i
Appreciate 0
      07-07-2012, 02:08 PM   #14
tony20009
Major General
tony20009's Avatar
United_States
1042
Rep
5,660
Posts

Drives: BMW 335i - Coupe
Join Date: Jun 2009
Location: Washington, DC

iTrader: (0)

Well, at least that 7 is sexy enough to give someone a reason to choose it over the 6 Gran Coupe.
__________________
Cheers,
Tony

------------------------------------------------------------------------------------------
'07, e92 335i, Sparkling Graphite, Coral Leather, Aluminum, 6-speed
Appreciate 0
      07-07-2012, 03:24 PM   #15
ORIGIN M.
Banned
3160
Rep
9,134
Posts

Drives: ///M
Join Date: Oct 2007
Location: Northern Hemisphere

iTrader: (0)

There is zero shame in the truth.

I agree wholeheartedly.

Quote:
Originally Posted by debdoub View Post
I don't get it why BMW keeps making cars bigger they're becoming like American cars. Humble opinion
Appreciate 0
      07-07-2012, 04:39 PM   #16
Frosty
Colonel
Frosty's Avatar
773
Rep
2,634
Posts

Drives: M240i - 2021 - 6MT -
Join Date: May 2006
Location: Northern NJ

iTrader: (0)

fantastic use of "douchebags" LOL
__________________
M240i Coupe (6MT) (2021: 6/2021 build )
Accord Coupe (6MT) (2017)
335i Coupe (6MT) (2007: 9/06 build SOLD 8/2016)
Prelude (5MT) (1995)
Appreciate 0
      07-07-2012, 04:43 PM   #17
Frosty
Colonel
Frosty's Avatar
773
Rep
2,634
Posts

Drives: M240i - 2021 - 6MT -
Join Date: May 2006
Location: Northern NJ

iTrader: (0)

__________________
M240i Coupe (6MT) (2021: 6/2021 build )
Accord Coupe (6MT) (2017)
335i Coupe (6MT) (2007: 9/06 build SOLD 8/2016)
Prelude (5MT) (1995)
Appreciate 0
      07-07-2012, 06:32 PM   #18
Shane550X
Private First Class
Shane550X's Avatar
United_States
128
Rep
156
Posts

Drives: '18 M550i xDrive, '13 VW CC,
Join Date: Feb 2012
Location: NJ

iTrader: (0)

X7=
Appreciate 0
      07-07-2012, 06:48 PM   #19
OrangeDeep
Private First Class
OrangeDeep's Avatar
United_States
5
Rep
107
Posts

Drives: 2011 535i xdrive
Join Date: May 2011
Location: PA

iTrader: (0)

Quote:
Originally Posted by 135iDCT View Post
the rear like the new lexus GS
+1, that was the first thought that came to mind.
Appreciate 0
      07-07-2012, 06:52 PM   #20
Propagator
Captain
14
Rep
808
Posts

Drives: 2011 328i LMB 6MT
Join Date: Dec 2006
Location: CA

iTrader: (0)

"1 Million units is what luxury car sales are expected to grow to by 2015 propelled by new and emerging markets and established tentpole markets."

Can anyone translate this for me? Doesn't BMW already sell over 1M units worldwide, and has been since 2004? What exactly is the definition of "luxury car" here?
Appreciate 0
      07-07-2012, 07:43 PM   #21
Remonster
Lieutenant Colonel
United_States
821
Rep
1,583
Posts

Drives: E90 M3
Join Date: Dec 2007
Location: San Diego

iTrader: (0)

The X7 will definitely be a sales success around where I live, I was just at the dealership today and a salesman told me, as we were looking at a row of 5 X6 Ms and 3 X5 Ms, that they literally could not keep those models in stock because they sell every single one they get, in the 20 minutes that I was there they sold 2 X6 Ms (and their first M6 convertible).

It's great to see that BMW is leveraging the money and expertise it gains through Project i on the new 7 / X7 chassis, I have no interest in the i cars for myself but I am optimistic about the influence their technology will have on the rest of BMW's lineup.
Appreciate 0
      07-07-2012, 07:44 PM   #22
Judah
First Lieutenant
12
Rep
360
Posts

Drives: Black E46 M3
Join Date: Nov 2011
Location: New Jeru

iTrader: (0)

Quote:
Originally Posted by hks786
X7 - no. CSII - yes. Also I wonder how the Ghost coupe would look. Ghost looks amazing.
Well some of us need the potential seating capacity of the X7....
Appreciate 0
Post Reply

Bookmarks

Tags
2015 7 series, bmw cs ii, bmw cs ii news, bmw cs ii rumors, bmw m1, bmw m1 news, bmw m1 rumors, bmw m10, bmw m10 rumor, bmw x7, bmw x7 news, bmw x7 rumor, bmw x7 rumors, next 7 series

Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -5. The time now is 10:35 AM.




1addicts
Powered by vBulletin® Version 3.8.11
Copyright ©2000 - 2024, vBulletin Solutions Inc.
1Addicts.com, BIMMERPOST.com, E90Post.com, F30Post.com, M3Post.com, ZPost.com, 5Post.com, 6Post.com, 7Post.com, XBimmers.com logo and trademark are properties of BIMMERPOST