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      03-24-2023, 12:47 PM   #1
g21
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Ford EV loses $3 billion a year

aim to start making profit in 2026

https://apnews.com/article/ford-elec...4f59eb140c2171
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      03-24-2023, 01:38 PM   #2
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Quote:
Originally Posted by g21 View Post
Not really news though, normal for any large industry making changes/investing.
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      03-24-2023, 02:30 PM   #3
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Compounding their profitability problems is the fact that warranty costs are eating them alive, and that's compounded by their broken-down supply chain.
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      03-25-2023, 10:57 AM   #4
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Quote:
Originally Posted by allinon72 View Post
Compounding their profitability problems is the fact that warranty costs are eating them alive, and that's compounded by their broken-down supply chain.
To quote the Count of Monte Cristo in explaining economics ďdig first money laterĒ

Itís not just ďtheirĒ problem itís the entire global manufacturing industry. Letís not forget the tablet and laptop problems affected by the chip shortages as well. Most updated recall notice to hit my news feed was for a park outside warning from Kia and Hyundai 2 days ago.

Recalls are hitting weekly for damn near everyone mostly if you really dig are from outsourced parts. And itís far from eating them alive in profits. If youíre not in the motor city you really donít hear it on the news much but profit shares paid out this year hadnít been that high since the 2017 pay out year from the 2016 profit year. If youíre not in the automotive production industry thereís so much behind the scenes that you just donít see or hear about as itís just another day at work. Hell how many set backs did I have to listen to growing up from my parents in the computer based training world for Bank of America which was hysterical when my dad was a contractor and my mom was his boss. Snags are just another day at the office no matter what work you do.

Last edited by Piper1; 03-25-2023 at 01:54 PM..
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      03-25-2023, 01:14 PM   #5
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Originally Posted by Efthreeoh View Post
So in summay, Ford is expected to make $10B before taxes. ICE sector makes $13B, EV sector, which has just one pure EV platform, loses $3B.
Luckily they have ICE to support the transition. They sold 96k EVs in 2022. With a (-40.6%) margin per unit.

Long way to go.

Last edited by M3WC; 03-25-2023 at 01:29 PM..
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      03-25-2023, 01:27 PM   #6
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To be honest I applaud Ford's transparency. Lets see GM do the same. GM continues to make promises, that they are going to be the EV giant. Mary Barra has said multiple times GM would be selling more EVs than Tesla by 2025(laughable claim). Instead they have had multiple EV production goals pushed back. Now a breakup with LG over battery production. Cancellation of a planned 4th battery plant with LG. Now rumors of switching to cylindrical cells.

Last edited by M3WC; 03-25-2023 at 03:13 PM..
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      03-25-2023, 01:36 PM   #7
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i think everyone expects to lose in a new segment for some amount of time...

the 2 questions are for how long and is this time frame sustainable in order to bring EVs to the masses as has been promised?

It took Tesla 15 years to make solid profits on EVs and this is after they almost went bankrupt 3x and with massive govt backing...

So I think there is a lot of stuff happening with this messy transition that we just aren't seeing.
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      03-25-2023, 03:00 PM   #8
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Quote:
Originally Posted by Efthreeoh View Post
The only reason the legacy corporations are making such investments is because EV is being forced into the market.
Extremely true, and very well said. Iíll add to that. The only reason why tesla exists and made it through the first 15 years is because all of the massive massive massive federal subsidies. Fact
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      03-25-2023, 07:04 PM   #9
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Relax..ev is a new business to ford

Quote:
Originally Posted by M3WC View Post
They sold 96k EVs in 2022. With a (-40.6%) margin per unit.

Long way to go.
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