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      08-14-2019, 01:16 PM   #1
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BMW Performance Center Turns 20

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BMW Performance Center Turns 20
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  • The 2.3-mile track has hosted over 250,000 students and visitors.
  • Over 23,000 new vehicles delivered via Performance Center Delivery Experience.

BMW Performance Center West with 4.5-miles of track added in 2014.
Spartanburg, SC – August 14, 2019…
Today, the BMW Performance Center is excited to announce that 2019 marks their 20th Anniversary. It’s been a fantastic 20 years, filled with growth and passion fueled by The Ultimate Driving Machine®.

The BMW Performance Center recently repaved the 2.3 miles of track in Spartanburg, South Carolina, in preparation for another 20 years, and as the old pavement was torn up and removed, it was hard not to reminisce about how many laps had been put down on that asphalt. Each layer of rubber represents a customer’s unique experience. From the Performance Center’s educational teen schools to their fast-paced and beloved M Schools, customers have driven more than 2,700 brand-new BMWs on the track and have burned through more than 50,000 tires.

The BMW Performance Center’s 137-acre facility has been in operation nearly 365 days a year, holding schools, experiences, events and corporate groups ranging from 6 to 600 people. It has hosted, entertained and taught nearly 250,000 participants the passion behind The Ultimate Driving Machine®. With the success of the original facility in the Upstate of South Carolina, the Performance Center has been able to expand operations and open the BMW Performance Center West, near Palm Springs, California. Featuring beautiful scenery and year-round sun, BMW’s dedicated track space and reception center at the exclusive Thermal Club are not to be missed.

At either location, drivers of all ages, rookie or veteran, can sharpen their skills in a variety of one- and two-day performance driving schools led by highly skilled and experienced instructors who can seriously bring you up to speed.

The Teen School prepares beginning drivers for the challenges of the real world, starting with classroom sessions that review the basics such as where to look, how to hold the steering wheel, and the best way to sit for visibility before moving on to the track. Students learn car control and develop a feel for the limits of grip when accelerating, turning and braking during skid pad training, emergency lane change and obstacle avoidance exercises. We at BMW have long believed that the right driver training is every bit as important as technology in helping to keep drivers safe, and the Teen School gets young drivers ready to respond with confidence and control in all driving situations.

For more experienced drivers, the Driver’s School teaches the basics of car control. Starting in the classroom to go over key concepts, students then take these concepts outside to the track for exercises on the wet skid pad and panic braking. Then it’s on to the handling course, and finally a timed lap session to bring it all together. Drivers who choose the two-day school are further challenged with the double lane change and high speed braking exercises as well as the off-road course, where they’ll pilot BMW X vehicles over challenging terrains.

Anyone who knows BMW knows M is the ultimate expression in performance, and the BMW M School is just that. Created to allow drivers to get the most out of themselves and the cars they drive, BMW M School is about developing skill and technique; learning and understanding the basics of dynamic driving. Following a brief orientation in the classroom, it’s out to the track. The morning is devoted to finding the proper line through a corner, learning when to brake and when to accelerate, panic braking, and the difference between slipping and a controlled drift. The afternoon is all about putting these newfound skills to the test in the autocross, timed laps, and on the skid pad. Those who opt for the two-day school build on the skills learned on day one through drift sessions and figure-8s on the wet skid pad, practicing proper vision and finding the fastest driving line, and controlling the car on uneven road surfaces. At the end of day two, everything learned will be put into full engagement with a single fast lap around the track.

The BMW Performance Center West in Thermal, California plays host to two incredible MINI John Cooper Works driving experiences including the MINI Driving Experience where students explore the limits of the cars and learn important high speed driving skills. For those fans of past films featuring both classic Mini and newer MINI models, there is the MINI Stunt Driving School where students can learn what professionals already know; the MINI excels at performing amazing stunts.

A large portion of the Spartanburg facility is dedicated to dirt, serving as a proving ground for the U.S. Rider Academy and the X vehicles that are produced by BMW Manufacturing Co., LLC, located across the road.

The BMW U.S. Rider Academy was created in 2007 and is the home of BMW Motorrad training in the U.S., offering courses from on-road foundations to advanced enduro off-road skills. Also available are All Women's Off-Road Classes, featuring the same curriculum with added elements specifically for women as recommended by leading female industry influencers and professionals. For an off-site adventure, the Performance Center offers scenic riding tours through the Blue Ridge Mountains.

Picking up your new BMW is always a special occasion, and the BMW Performance Center Delivery experience is the epitome of BMW ownership. New owners and returning clients spend the evening before delivery in a luxurious hotel, and when the day arrives, take a turn on our track in a BMW just like theirs, letting them experience how their Ultimate Driving Machine® handles at the limit. End the event with some one-on-one time with a BMW specialist, who will help them get acclimated to their newest BMW.

Since 1999, the delivery team has executed more than 23,000 personal delivery experiences, totaling more than $1.4 billion worth of vehicles. Mr. and Mrs. Bruce Baicar were happy to be the Performance Center’s first delivery customers on October 5, 1999, driving away in their new 2000 BMW M Coupe. They have since returned for three more deliveries, in 2001, 2002 and 2017 – a testament to how loyal Performance Center and BMW customers truly are. Some customers simply can’t get enough, with one returning to take delivery of almost 20 vehicles.

In addition to the schools, experiences and deliveries, the Performance Center has also been the host for BMW dealer and international media product launches, such as the all-new BMW X4. Other special events have included the Special Olympics, BMW Charity Pro-Am Celebrity events, Relay for Life, Wounded Warriors, One-Lap of America, Guard Your Life Challenge and the BMW CCA Oktoberfest.

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      08-14-2019, 02:44 PM   #2
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Amazing place! Great memories there! Got two cars delivered there and I plan to visit again in OFest!
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      08-14-2019, 02:45 PM   #3
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Happy birthday! Been once need to go more. Awesome place.
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      08-14-2019, 03:01 PM   #4
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Going for my first time in October!
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      08-14-2019, 03:15 PM   #5
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Very Nice!!!
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      08-14-2019, 04:53 PM   #6
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Blessed to experience the Palm Springs track multiple times!
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      08-14-2019, 05:08 PM   #7
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Cheers to the next 20 years

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      08-14-2019, 06:02 PM   #8
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Happy 20th to the BMW Performance Center!

Been there a couple times. First time for BMW 2 day M School. 2nd time I took one on one individual M training with the drift record holder Johann. My son and his friend took the teen driving school 2 day course and wife took the regular 2 day course.

We all loved every one of our experiences we had there. The instructors and staff are all incredible. Great hospitality.

I recommend a visit to anyone who is a BMW or performance driving enthusiast. Only on the track can you truly see what these machines are capable of. I thought I was pushing a 9/10 on my M5. Then went to M school and realized on public roads I was pushing more like 7 out of 10. Then an instructor took me for a final all out professional off the rails lap and then I realized I was driving the M5 at 5 out of 10! LOL.

I hope to check out the West Coast facility soon. I also did two day advanced M school at VIR which was a spectacular experience. Highly recommend.
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      08-14-2019, 06:23 PM   #9
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Quote:
Originally Posted by BAN_M2C View Post
Amazing place! Great memories there! Got two cars delivered there and I plan to visit again in OFest!
Quote:
Originally Posted by deemo319 View Post
Going for my first time in October!
I'm also registered for Ofest... missed the opportunity in 2004 and missed my PCD chance on the 1M in order to get my car delivered in time for Ofest 2011 in Birmingham at Barber, which is certainly better than the performance center.

Looking forward to October!
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      08-14-2019, 06:28 PM   #10
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Quote:
Originally Posted by M3 Adjuster View Post
Quote:
Originally Posted by BAN_M2C View Post
Amazing place! Great memories there! Got two cars delivered there and I plan to visit again in OFest!
Quote:
Originally Posted by deemo319 View Post
Going for my first time in October!
I'm also registered for Ofest... missed the opportunity in 2004 and missed my PCD chance on the 1M in order to get my car delivered in time for Ofest 2011 in Birmingham at Barber, which is certainly better than the performance center.

Looking forward to October!
Hit me up so we can meet up in SC!
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      08-14-2019, 06:59 PM   #11
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Did the 2 day school back in 2013 , still have the helmet as a souvenir. A lot of fun !
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      08-14-2019, 07:13 PM   #12
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Quote:
Originally Posted by M3 Adjuster View Post
I'm also registered for Ofest... missed the opportunity in 2004 and missed my PCD chance on the 1M in order to get my car delivered in time for Ofest 2011 in Birmingham at Barber, which is certainly better than the performance center.

Looking forward to October!
I won my autox class there at the 04 0fest. They set up a great course, and Hans Stuck pre-ran the course. Great memories.
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      08-14-2019, 09:13 PM   #13
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Quote:
Originally Posted by M3 Adjuster View Post
I'm also registered for Ofest... missed the opportunity in 2004 and missed my PCD chance on the 1M in order to get my car delivered in time for Ofest 2011 in Birmingham at Barber, which is certainly better than the performance center.

Looking forward to October!
I won my autox class there at the 04 0fest. They set up a great course, and Hans Stuck pre-ran the course. Great memories.
That is awesome. I have never been to an Oktoberfest and when I found out at The Vintage last year it was going to be in Greenville I knew I was going.

I have always wanted to go. Now I am just checking off things on my BMW checklist that I have wanted to do.
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      08-15-2019, 12:05 AM   #14
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So much fun!!!
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      08-15-2019, 06:36 AM   #15
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I want that helmet. So bad!
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      08-15-2019, 08:39 AM   #16
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Don't forget to breath. Their statement is true. Had an awesome time at M School. Can't believe They have been open for 20 hears, and it's been 10 years I did M School. Looking forward to being there for Ofest and their next 20 years!!!
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      08-15-2019, 09:46 AM   #17
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I did it when they had the M5, 1M and e92 M3, it was a phenomenal lineup with manual cars if you wanted to. I did it over a weekend with BMWCCA which was a private event for us and it was EPIC. I pretty much won every event too which was kind of cool on top of it, the figure 8 in the 1M was too much fun.....asking me to do victory donuts all over the track at the end!!! I spun off the track on day 2 with that heavy M5, the turbo boost got the better of me I guess, just got back on the track and kept driving full steam. I still use the helmet for track days, the weekend was totally worth every penny.......and the instructors are outstanding.

I think I talked myself into doing it again lol.
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      08-15-2019, 09:48 AM   #18
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Remember the BMWCCA is a very good source for drivers Ed. You can go to schools at tracks all over the US and Canada to get to know your car a little better.

Just realize it's a slippery slope.
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      08-18-2019, 02:45 PM   #19
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I also just turned 20 yesterday. Definitely need to get some track experience soon.
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