[Jason]

BMW Announces Monterey Car Week 2026 Program: Premieres of the BMW M Concept Neue Klasse and Vision BMW ALPINA, BMW M3 Milestones, and a New Chapter of “Kith for BMW”12.08.2026 Press ReleaseWoodcliff Lake, New Jersey – August 4, 2026 … BMW will have a major presence at Monterey Car Week 2026 with an extensive program of premieres, anniversary events, motorsport appearances, and design-focused experiences across the Monterey Peninsula. From the North American premieres of two visionary concept vehicles and the celebration of 40 years of the BMW M3 to the latest chapter in the collaboration with fashion and lifestyle brand Kith, BMW will showcase the breadth of its leadership in performance, luxury, and design at one of the world’s most significant automotive gatherings.

At the heart of the program are the North American premiere of the BMW M Concept Neue Klasse, following its world premiere at the 24 Hours of Le Mans, and the North American premiere of the Vision BMW ALPINA, first revealed at the Concorso d’Eleganza Villa d’Este. Together, the two concept vehicles underscore BMW’s forward-looking approach to electrified performance, modern luxury, and emotionally engaging design.
BMW will also honor four decades of the BMW M3 with landmark road and racing cars, which will be displayed at Legends of the Autobahn® and driven at the Rolex Monterey Motorsports Reunion. An invitation-only panel discussion with Ronnie Fieg, founder, CEO, and Creative Director of Kith, will also explore the next chapter of the collaboration between BMW and Kith.

Thursday, August 13: Premiere of the BMW M Concept Neue Klasse and 40 Years of the BMW M3

The program begins on Thursday at Legends of the Autobahn® with a special exhibition celebrating 40 years of the BMW M3. Defining models ranging from the E30 M3 to the new 2027
BMW M3 CS Handschalter will be on display at Pacific Grove Golf Links from 9:00 a.m. to 3:00 p.m. Admission is free.

That evening, the all-electric BMW M Concept Neue Klasse will make its North American premiere at the House of M, offering a preview of BMW M’s future design language and high-performance technology. Its M-specific programming for the Heart of Joy “superbrain” enables advanced control of a four-electric-motor drive system. The concept will subsequently be presented at the Rolex Monterey Motorsports Reunion and the Pebble Beach Concours d’Elegance.

Friday, August 14: Vision BMW ALPINA Premieres at The Quail

On Friday, the Vision BMW ALPINA will make its North American premiere at The Quail: A Motorsports Gathering. The design study combines the brand’s signature poise, performance, and comfort with a modern design language. A coupé roofline, shark nose, and subtle decorative lines are paired with a meticulously crafted interior featuring full-grain leather, fine metal surfaces, and crystal controls.

In doing so, BMW ALPINA carries its tradition into the future while setting new standards in design, technology, and craftsmanship. The Quail will take place from 9:00 a.m. to 4:00 p.m.; the press conference at the BMW ALPINA stand will begin at 11:25 a.m.

Saturday, August 15: BMW M3 Racing Heritage and “Kith for BMW” 2026

BMW will continue the celebrations marking 40 years of the BMW M3 at the Rolex Monterey Motorsports Reunion at WeatherTech Raceway Laguna Seca. Four generations of one of the most successful GT racing cars of all time—from the 1992 E30 M3 DTM to the 2011 E92 M3 GT—will be displayed and driven on the track. Drivers will include Mike Skeen, Bill Auberlen, and Frank van Meel.
On Saturday evening, BMW will also turn the spotlight on its collaboration with Kith. An invitation-only panel discussion featuring BMW design leadership and Kith founder, CEO, and Creative Director Ronnie Fieg will unveil bespoke automobiles and offer an exclusive preview of the 2026 “Kith for BMW” clothing and accessories collection.

Sunday, August 16: Concept Lawn at the 75th Pebble Beach Concours d’Elegance

To conclude Monterey Car Week, BMW will present the BMW M Concept Neue Klasse and the Vision BMW ALPINA on the Concept Lawn at the 75th Pebble Beach Concours d’Elegance on Sunday. Both studies embody forward-looking design, performance, and innovation.
The Concours will take place on August 16 from 10:30 a.m. to 5:00 p.m. at The Lodge at Pebble Beach

[cfm56d7b]

The orange vehicle is such a treat and a trip down the memory lane.

Prediction: one of these days, someone at BMW will realize that there is a market to produce a limited number of past iconic designs with EV powertrain.

[GOLFFRR]

BMWDavid remember our epic trip that one year and the secret airport hanger! insane. One of these days ill have to post up that story of that weekend, lol


Available to ALL US states
Warranties at discount: vipfinance@bmwofcamarillo.com
Car Sales: David Aviles - 202-262-2900

[yousefnjr]

Best week of the year

[ghaffari46]

I will give my Ix, my Xm my Porsche taycan and my left kidney to have that M6!!

[Highline-Autos.com]

I'll get some photos of it Sunday and post them here!

Trenton O. Gibson
tgibson@highline-autos.com
Highline Autos
Direct: 602.909.9216
Office: 480.348.0777

[Chihuahua]

That Alpina looks fantastic.

[jmxtrem]

Amazing!!!!!!!!!! Alpina design it’s top ,m3 and those old school Top!!!!!!!!!!!!

[buddybutler]

Today (Wednesday) BMW hosted an invitation test drive event in Pebble Beach. On display, but not available to drive: the new iX5.

[bpeckham]

Originally Posted by buddybutler

Today (Wednesday) BMW hosted an invitation test drive event in Pebble Beach. On display, but not available to drive: the new iX5.

Nice to see a good photo of the windshield-dash-display. Thanks for sharing.

[tracer bullet]

I actually like the new exteriors. But will forever be disappointed in any car that doesn't have driving related information that is centered in the vicinity of the steering wheel (traditional gauge locations are possibly traditional because they are best).

I see a handful of physical controls, let's go ahead and add a few more as well. Even if just for say the top 5 things drivers do.

[roku.g9]

Very excited for this. Going to be at the BMW Villa tmrw morning. Looking forward to seeing the iX5!