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      07-14-2019, 12:33 PM   #35
mkoesel
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Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

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Quote:
Originally Posted by F32Fleet View Post
Problem is that the price point set by the Model 3 is still not a money maker. Elon runs Tesla like a nonprofit siphoning revenue off SpaceX et al.
Unfortunately for the rest of the industry, it doesn’t matter because all the customer cares about is what’s actually available to buy, not about how it got there.

VAG intends to compete in the EV space with a wide range of every-man’s products (and some premium ones too) built on their new MEB platform. They’re a giant corporate machine and are unlikely to fail outright at this goal, as analysts will suggest. So, there *is* a way forward regardless of what sketchy nonsense might be playing out at other shops.

I believe BMW is going to make it work too, but they don’t have any more time to waste with the wrong man steering the ship. So they need to get this right. And if not Benz, then they better cozy up to someone who’s both on top of things and has deep pockets.
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