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      01-12-2012, 08:52 AM   #50
i128
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Quote:
Originally Posted by tirana View Post
How is this a dilution? If you worry that other drivers won't be able to tell whether you are driving an M5 or an M550d, you are driving the wrong car. BMW doesn't care whether a dick or an enthusiast buys their cars and having a dick drive an M car is a lot more toxic to the brand than pushing out a few more M badges. BMW is a performance brand and yet it sells a ton of vehicles that are low end. Should BMW abandon those sales? If there is a market for between a 335i and M3, they would be foolish to ignore it.

You know what car you are driving and you bought it for various reasons. Isn't that ALL that matters?
Agreed...

In addition, I'd like to know what % of people that drive BMWs are truly enthusiast? as opposed to badge whores.