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      07-10-2012, 11:02 AM   #58
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Drives: BMW M2 Competition
Join Date: Jun 2011
Location: Belgium

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Originally Posted by ozinaldo View Post
Do you have an idea how long it took for the BMW board to authorize the 1M which was relatively cheap and easy due to its "parts bin" character?
In an interview with BimmerFile in August 2011 Brian Watts (Head of Marketing & Sales for BMW M worldwide) stated that the BMW board first rejected the idea of developing a 1M ("The first time we came up with the concept [for developing a 1M] we got shot down"). Got shelved for some time. But ///M boss Dr. Kay Segler put the project back on the table and convinced the BMW board to have a go at it. Without Dr. Kay Segler the 1M as we know it would not have come into fruition and commercialized.

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///M is art Artemis
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