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      07-30-2019, 01:14 PM   #18
Major General

Drives: 2017 440i Gran Coupe & 2015 X5
Join Date: Nov 2012
Location: Orange County, CA

iTrader: (2)

BMW Group is clearly regrouping but just like any large corporation driven by quarterly earnings it's a reactionary response to a crisis which had been brewing for a while.

Report card:

- EV strategy and execution: F. If GM can take apart Honda Accord in the 90s to learn why buyers prefer it over Chevy Malibu, so can BMW with its competitors.

- Simplifying product portfolio: B. X1 ought to be retired in favor of X2. Keeping 8 series Gran Coupe is a prudent decision. Four doors appeal to more buyers. 3 series GT was a poorly conceived model.