Quote:
Originally Posted by SteveinArizona
You are correct. In many instances, it costs more to build a small car. But I, for one, was, am and will be willing to pay the extra costs.
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I'm also with you on this, but I'm not sure the larger market see it that way. For many folks smaller has to be cheaper...
Interesting bit of marketing in the UK, when BMW were promoting the E60 520d for company car users. We had a period when the pricing of 320d and 520d SE models, with a like for like specification, the 520d was the better deal, and for a much better finished car.
Helped tempt even more into a 5-series. All about perceived value for money. I do wonder how buyers would really receive a same priced smaller car, even of the same fit and finish, etc., as the larger models.