Quote:
Originally Posted by joshuastein55
I don't like the badging/use of AMG and M despite owning a "diluted AMG model" which thankfully is de-badged, but I mean... isn't BMW just doing the same thing, and Audi even a little bit with "S-line" or Porsche with "Turbo." The Germans are all pretty much guilty with diluting their performance brands image and putting it on almost any car or model they make that aren't the top performance trim.
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Quote:
Originally Posted by chassis
Agree with the AMG commentary. AMG 43, 45 and 53 models, plus individual AMG appearance-only packages, dilute the brand that formerly meant a single high performance model for each product line, e.g. C63, E63, S63, G63, GLE63, SL63.
Mercedes is likely earning higher profits on the AMG decisions. They are cashing in (cashing out?) on the brand equity, rather than investing in it.
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Yes and no. The difference is BMW is still making sizable power increases in those M models like the M550i, M850i, etc. They aren't just sticking an M badge on those for kicks. I mean, the M550 was basically faster than any real M car until the F90 (or close at least). No, it wasn't a real M car but they definitely made the M name proud with the power increases.
However, AMG's badging of the 43 and 53 don't make those models real much faster at all. That is definitely diluting the AMG name.
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2022 M8 Comp GC, 2021 AMG GT53, 2022 X5M Competition, 2021 X7 40i, 2019 M5, 2018 M550I, 2017 Audi Q7, 2014 M6 GC, 2013 Mercedes CLS550, 2011 750LI, 2008 M6 Cabrio, 2008 Porsche Cayenne S, 2004 Mercedes SL55 AMG, 2003 Mercedes SL500, 2000 Mercedes CL500, 1993 Lexus SC400, 1989 525i, 1985 318i