Quote:
Originally Posted by Obioban
...I do think BMW traded short term sales gains for long term success. People bought BMWs because they had a reputation of being sporty, even when individual people didn't always care. That reputation has been lost, and their sales are now suffering. These days, there is nothing exceptional about BMW and people are starting to realize it. Brand reputation matters-- and BMW without sportiness is just a crappier Mercedes.
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UK motoring press are receiving the G20 very well indeed. AutoCar give it 5-Stars...
…and in it's verdict.
Quote:
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In a segment where new rivals have been given room to emerge and old ones the opportunity to eke out a significant sales lead, this car is clearly the product of a company intent on making the 3 Series the default affordable executive option – for keen drivers, but perhaps even for others too. Right now, it deserves to be considered nothing less. *
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* Bold text added by me.
Other UK magazines are also putting it top of the pack.
Perhaps Europe (including the UK) see the BMW 3-series in a different way than the US market.