Quote:
Originally Posted by ASAP
Quote:
Originally Posted by jmg
Quote:
Originally Posted by ASAP
Quote:
Originally Posted by jmg
Quote:
Originally Posted by ASAP
Not entirely, I disagree... if someone pays a premium for a car that is supposed to stand for motorsports, it is rather disappointing when all of the cars that cost half price and are everywhere are driving around with the same badges. BMW did it for sales and it worked well, however for the enthusiast or who doesn't want a car like absolutely every other, its very off puting and may alienate them from the brand... remember this used to be done by ricers only... now suddenly bmw does it and its completely OK.
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They might have the same badges, but they aren't the same cars. I didn't pay for a badge, I paid for how it drives. If someone can't tell the difference between a M340i and an M3, why would I care?
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Pass this information on to anyone driving an exotic...
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Exotics are a different ballgame and Ms aren't exotics.
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Still not sure what means... we r talking about product differentiation here of a very expensive item...
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Part of the appeal of exotics is exclusivity. Ms are mass produced and they are NOT very expensive relatively speaking.