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      11-30-2012, 02:33 AM   #91
Antares
First Lieutenant
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Drives: dark-blue coupe
Join Date: Sep 2012
Location: Venice

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@aajami
The 2 series Gran Coupe is far from a done deed.

The decision what to do is being pondered based on sales volumes, not "sport cars niche" manufacturer.

In other words, Gran Coupe or Sedan (no matter 2 or 1) needs to be calculated based on FWD/RWD short term and long term production costs projections.
-short term: big volume of RWD parts shared with current 1er, 3er make the final car as expensive as FWD (FWD is new for BMW)
-long term; FWD becomes more profitable; discussions that everything under 3 series could go FWD

A 2er Gran Coupe as such is difficult to price; the moment it enters the 3er price kingdom is becomes a niche volume model.
The new FWD 1er (2016) could be placed a little lower to accommodate 2er Gran Coupe, however, this would put the 2er Gran Coupe in a future far off.

Therefore a compromise needs to be reached; an emotional sedan (with more sporty appearance) that can be placed in the mainstream market and sold in big volumes.
Therefore, a 2er Gran Coupe as many here imagine is at the moment highly unlikely. (look at the photos of the cheap central console of the 4er Gran Coupe to see the reality)
The new 2er Coupe should take care of the highest emotions in this price segment.

Last edited by Antares; 11-30-2012 at 12:47 PM.. Reason: typo; dead instead of deed :D