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Originally Posted by ovekvam
I don't want BMW to overdo the interior stuff, as I want BMW to be the more sporty premium brand. The cars are already rather heavy. Trying to beat Audi on noise levels and interior feel would add another 50 kg. I would prefer if they kept the level acceptable, and got rid of 50 kg.
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They could use quality plastic and materials instead of cheap hard noisy stuff without making the car too heavy