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      11-30-2012, 02:51 PM   #96

Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

iTrader: (1)

Originally Posted by Antares View Post
The entire M line story is at the moment quite complicated.
You can imagine that such a hatchback is not a piece in this puzzle.
I am not sure I fully understand your points, but I would say that the fact that M vehicles are now pushing limits (like the X6 M - an M SUV, an AWD M, previously blasphemy) successfully means that the door is wide open for further exploration. Couple that with the fact that there are plenty of small, FWD performance cars that get world renowned praise (even cars like a Civic Type R, or Ford Focus RS) means there are plenty of customers for BMW to sell to. You take the compelling story of the M brand and present something to this arms-and-minds-wide-open customer base and its not so hard to build a business case anymore.
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