I'm not a fan of this move at all. It is indeed watering down the M brand. You lose the exclusivity of driving an M car.
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Jerez Black/Fox E93 M3 - Prem 2/Cold/Conv/DCT/EDC/19's/Ext Lthr/Crbn Trim/Enhanced Sound/Sat
Mods- 20" BBS LM's DBK/Challenge Catback/Eibachs/Trim wrapped black/Lux Angel eyes/35% Tint
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