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The manufacturer's only control is to not contribute incentive money to customers or dealers. Nothing dealers do affects the manufacturer if they don't discount the cars to the dealers through incentives/trunk-money/rebates. A restricted supply will keep dealers from discounting but that's not really helping the manufacturer's profit. They actually make more if they sell more, even if dealers discount to cost, as long as the manufacturer doesn't have to kick in trunk-money to sell the slow-movers.
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