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the "scarcity" started about 3-4 years ago now when rolex announced it was going to limit supply throughout the year and trickle out watches to the network instead of dumping them in big batches.
and its gotten to a point where a lot of dealers now wont sell the highly sought after watches to just anyone who wants one; youll have to spend a significant amount on the least desirable watches to get one of the good sport watches.
it was a good business plan for rolex because now they can sell those two tones and datejusts at a much higher rate than before, but it screws the end user. but Rolex's goal has never been to allow just anyone to get a rolex. they want it to be an exclusive thing
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