Quote:
Originally Posted by PittsDriver
Quote:
Originally Posted by Mavus
Let's say you are in a showroom and checking out csl and next to it is this 7k lb tank with M label.
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Let's say I'm shopping around for a something fun to do a track in from time to time. An M5CS would look like a tank with an M label to me. It's all a matter of perspective which I think was probably your original point. Other than maybe a Z4 BMW really doesn't make a sports car in the classic sense.
Like all premium products BMW sells an image. They seem to be doing a great job of selling that image to people who need to make trips to Costco or haul the soccer team around. |
agree they do not make classic sports car since they abandoned rwd platform. They do not even have top of the line high perf model.
The M model cars (not suvs) were about philosophy and engineering to develop dual purpose driving machines that were affordable - track on Sun and go to work on Mon. These vehicles were so good they were modded into race cars with 100k+ mi on them. This was more than an image. It was a brand on its own that people trusted and knew M engineers had passion for high perf driving.
They are probably shaking their heads now looking at these mislabeled tanks.
Time to move on …