Quote:
Originally Posted by clee1982
They try to play safe, but almost too dangerously safe, of course they (BMW) are too small to do dedicated EV platform, but then partner with someone else or try to buy some volume seller...
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The i3 was a dedicated EV platform and it was an excellent chassis. RWD to boot.
And it had some cutting edge, potentially industry leading tech when it came out. But the decision to “follow” the rest of the industry by making the design look like brick on wheels pretty much doomed the car from the start.
The only successful pure EVs so are designed to look more like regular cars than “futuristic” looking. And manufactures are starting to take note, the last gen of EVs (e-Tron, iPace, Kona EV all look just like regular cars. Of course, none of these were built on bespoke EV chassi either).
Sometimes being proactive doesn’t mean future looking designs, but by not following trends set by the Toyota Prius, Tesla has managed to dominate its segment (oddly, just like how Prius dominated its segment when it came out).
By thinking out of its box.