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SUVs have more practical benefits than wagon. The only area where a wagon is better than the equivalent SUV is handling, which is something most people don't car about.
For the part of the US that sees snow, the ground clearance is necessary to avoid damaging your bumpers and avoiding getting stuck.
The other part is that an SUV is much easier to get into and the health issues people develop with age makes that necessary. Bad knees or bad back? It'll be painful getting into a sedan or buckling kids into car seats. SUVs are like vans (e.g. Toyota Sienna, Ford F150), just slightly less shameful.
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