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      11-26-2012, 09:43 AM   #62
Private First Class

Drives: BMW 116i
Join Date: Aug 2012
Location: Notts, UK

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Originally Posted by k-lo View Post
why is bmw putting "M" in cars like this? i know its a good make that great car but its diluting the M brand. just my 0.02
Audi have the S-Line and BMW have the M-Sport which is basically a sporty trim level.

Audi have the RS and BMW have the M both their top end perfomance models tuned by specialist in house engineers.

Audi have the S and this competes against the ultra high end hot hatches like VW's R branding.
Up until the M-Performance models BMW never had any direct competitors. Yes there have been high powered M-Sport cars but nothing you could lift above the mainstream to compete with the Audi S etc.

It's marketing I agree but if it produces cars like the M135i then I'm all for it.