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      01-12-2012, 09:17 AM   #60
Brigadier General

Drives: BMW
Join Date: Mar 2011
Location: Toronto, Ontario

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HAHA...and people though having an X5M and X6M was diluting the M brand the decision to manufacture those two vehicles actually seems sane when you compare it to this new "M Performance" brand. BMW is awfully getting close to Audi with their marketing ("plagiarism is the sincerest form of flattery" eh BMW?)

I would understand this move if BMW was hurting for money but they're not, there was nothing wrong with their old model which was much more streamlined and focused. With the addition of all these new models (2, 4-Series) and now the "M Performance" line, it just feels like BMW really have a focus and they're throwing everything at the wall and seeing what sticks. Sure, they can tell you that this M-Performance line is suppose to be this and that and fills this space but they were already doing the same without this new line (see: 335is/Z4 sDrive 35is models).

I've always looked at BMW as that manufacturer that didn't to have models that covered the whole number scale or the alphabet. Boy has a lot changed.