Quote:
Originally Posted by Kristalov
This is simple branding strategy for BMW. It's sells them more cars but it in reality it's a "good", "gooder" and "goodiest". I say they keep M Performance and M as Two separate entities.
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Totally agree, though from my perspective it's more about making $$. To some extent, BMW set the M brand as the pinnacle of performance. Now that they're saying M can apply to models that aren't about the same performance (and I'm talking about total performance, not just straight-line acceleration), this could bite them in the ass.
My guess is that a lot of people were convinced to buy the more expensive M versions because they believed they would be set apart from the non-M owners. If this is no longer true...then a lot of people just lost their reasoning for buying the highest performance (i.e. most expensive) trim.
Granted, not everyone buys an M car for the appearance/vanity, but my hunch is that a lot of them do.