Quote:
Originally Posted by TXSchnee
Removing the Sensatech dashboard has nothing to do with the chip shortage. I am fully aware of the scope of that problem, but removing options is also a way for them to cut 25% of costs per unit. I will be shocked if things come back as standard items, and not as a package.
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But removing options also cuts the amount they can charge per unit. Unless they keep the price the same (which they can in this environment). What we are seeing is flat pricing, but fewer standard options which is effectively a price increase.
Eventually we will revolt at the lack of luxury options vs. the cost of the vehicle. In which case reducing the cost per unit will have backfired tremendously.