Quote:
Originally Posted by advantage20
Knowing that well, I guess an M driver shouldn't be pissed that a more downmarket version of the same model would have an M logo on its trunk lid, unless he values his own car mainly for its logo.
|
You are very correct up to a point. I have owned a few Ms now and one reason is because they are under the radar. Most non-enthusiast don't have a clue what a M3 or M5 is even if they see the badge. They may have an idea that it is more sporting but I doubt they are aware of the price delta between the M and non M cars. This new category mainly will serve to advertise the M brand to non-enthusiast. Great for BMW AG but not so great for long-time or current M owners.
If this truly wasn't milking the M brand, BMW could have built up the "is" or "tii" badges.