Firstly, I hate the F20 front-end styling. I think part of the problem is it tends to styled for people who are 1) Young drivers, 2) New to the BMW brand. From what I've seen I don't think it appeals to many people who are already BMW owners. In the current economic environment sales are weak, and there is also a trend of older buyers looking at smaller models. For the established markets, retaining existing customers becomes more important than ever and the styling of this model probably hasn't helped in that area.
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