Quote:
Originally Posted by JulieDriving
^^ Exactly.
Part of the reason M is so coveted is because of its exclusivity. Top engineering, top performance, relative rarity.
If M becomes too commonplace, it will lose its lustre, the same lustre that BMW is banking on to sell its "M Sport" kits and now "M Performance" versions of vehicles.
It's the way the world works. If every kid can receive an A, an A student is nothing special.
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They are watering down the M name in order to make an extra buck, or in this case Euro. By slapping an M logo on most of their lineup they are making the BMW M brand as common as a Toyota. I'm not sure what they are thinking. The general population will definitely believe that all these vehicles are true M cars. How special will the M cars be when you'll see an M logo on every other car on the freeway.
Closing the gap between the entire lineup and the M cars will ruin it. The fact that they don't see that is a shame.
Oh well, I guess there is always other true performance cars out there. Better start looking.
