Quote:
Originally Posted by Obioban
Tesla created a demand (for a not shit box, desirable electric car). BMW is trying, and thus far failing, to chase the electric car ball.
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Most people would think Tesla is successful at doing it, but I differ. Just look at their profit reports. They maybe successful at brand recognition (like in 2015 and that is no longer the case for 2016), but certainly not from a business standpoint. I admire their vision though.
People are selling their Tesla after owning them for less than 12 months at a rate higher than, let's say BMW, because of their interior quality at that price range.
You pay a price for newest technology and that's what Tesla customers paid for.