Quote:
Originally Posted by Mark
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When someone like Bob Lutz jumps ship on BMW...funny how he would enter into this conversation when I was just mentioning Max Hoffman.
Quoting Bob Lutz again since I think he makes some important points we've all been discussing herein:
Quote:
Bob Lutz:
"BMW has ceased to be a company designing responsive, sporting cars for enthusiasts. It has gone mainstream, which, from a shareholder's perspective, has been a good move. The brand is greatly respected, and BMW earned that respect. Most BMW buyers today pay a monthly lease and have no idea why they bought the brand, other than that it enjoys instant recognition and respect among the owner's peers. Taut ride, superb handling, sharp steering, and symphonic-quality engine sound have mostly fallen by the wayside; today's BMW customer neither notices nor cares. Front-wheel drive, minivans, small pickups—all toxic to the original owner base—are possible and will/would sell just fine."
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His reference to a shareholder's perspective is cloudy at the current time since BMW stock peaked in March of 2015 and fell as much as ~45% into earlier this year and has only slightly rebounded since and is currently trading at the level it was at 4+ years ago. With the ECB buying BMW debt, they are benefiting from the central bank's largess at the current time too.
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