Why not just offer customers the ability to buy options On-Demand? The customer owns the option after X months of payments or pays in full. Think of it like buying a phone which you can unlock after you've paid it off.
I of course can't ignore the fact that younger generations see car ownership as an annoyance. Subscription service for the vehicle itself is right up their alley so why not allow them to take their options with them when they rent a new car? Think of it as their own personal profile which they can plug into any vehicle.
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"Drive more, worry less. "
435i, MPPK, MPE, M-Sport Line
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