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      01-12-2012, 09:14 AM   #40
erio's Avatar

Drives: e92 JB M3, 2012 GTR
Join Date: Oct 2008
Location: GA

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Marketing baby...that's what this is all about. I don't think they really care about preserving the M badge for the true enthusiasts. They care about the masses. They know the M badge sells and they want to create an affordable M that's available to more consumers. First it was the damn x5/6m and now this..... I don't buy this rational of how it will make the regular M better by providing more development funding. They have plenty of resources to accomplish that task without diluting the M badge. Pretty soon the M badge will be a factory option for all cars. By diminishing the exclusivity of the M badge, I really think they will loose a lot of us because people who drive M cars as a general rule like the exclusivity. However, by sacrificing loyal customers along with the M heritage they will in turn gain enough new customers to more than make up the difference. I guess they feel it's worth it.....sad.

Last edited by erio; 01-12-2012 at 09:36 AM..