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They missed the mark here.
In my estimation, the "luxury" brands with the strongest appeal and customer retention have to be BMW, Tesla, Porsche, and maybe Lexus.
I agree Tesla isn't "luxury," but to the mass market of NPCs it is. They equate it with status.
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Former
-2008 E90 328 black/brown
-2012 Lexus IS250 black/black
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