BMW cannot let Audi and BMW continue to dominate the burgeoning small luxury car segment. While I know a lot of this sounds like marketing bs, I think BMW can adequately transition the "Ultimate Driving Machine" philosophy into small front-drivers. From what I have heard, the A1 and MB A and B klasses are quite good cars. BMW should not rest on it's laurels, especially with the 3 and 5 growing in weight and dimension every generation. Plus, these small, entry level cars are hopefully very good and lead consumers to later transition into BM's more expensive offerings.
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2006 E90 330i.
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