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This is proof that BMW has completely lost their way. Concepts, while designed to push boundaries, are much like a thesis statement in writing. Designed to project the general direction of design and technology, the concept should bare a design element which inspires and evokes passion in the brand.
This concept however, looks like a Nike sneaker concept for a movie which is supposed to take place in the year 2190 (aka no one gives a f@ck). This is dogshit in the realm of what is actually possible. Yet the clown-shoe behind this project actually is paid quite handsomely for this utterly disgusting sham of a concept car.
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“Speed has never killed anyone, suddenly becoming stationary... that’s what gets you.” Jeremy Clarkson |