Quote:
Originally Posted by Viffermike
Thing is (sorry if this has been mentioned before), this is EXACTLY what Toyota aimed for when it launched Lexus (and Nissan followed soon after with Infiniti, and to a lesser extent Honda with Acura) -- luxury German manufacturers. Lexus has been on par with them since the LS series blew the automotive world away in the early 1990s. Now, there are snobby Lexus owners aplenty.
So: Don't discount Hyundai, which has revolutionized specific auto market segments a few times, as well as other industries (shipbuilding comes first to mind). There's no reason why it can't do whatever the hell it wants over time, and well. That Veloster variant already makes for a formidable rally car, and the i20 looks like a beast.
(And yes: marque snobbery is for those that tend toward laziness, elitism, and closed-mindedness. IMHO.)
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I don't discount Hyundai as a company to any degree. That's not what this is about. It's the humorous level and almost shameless similarities with the "N" brand in particular.