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      09-16-2013, 01:04 AM   #39
Chris Pringle
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Quote:
Originally Posted by bavarianboar View Post
How do you know this? Enlighten us!
Goodness, where are people's reading skills these days? It doesn't take much to read between the lines to deduce how these divisions operate:

Mr. Frankenberg says that not only was there zero input from M engineers in the development of the i8

Carsten Pries:
It’s two different operations, there’s no fluctuation from BMW M to BMW i or any big transfers going the other way.

Scott26 further explains why BMW believes it is important to maintain such division (brand) independence in the achievement of their core philosophies:

for BMW , independence is the overall strategy or you become part of a committee which defines your strategy only if your sister brands can have it.

Last edited by Chris Pringle; 09-16-2013 at 01:11 AM..
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