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      11-29-2012, 12:19 AM   #82
Antares
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Italy
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Drives: dark-blue coupe
Join Date: Sep 2012
Location: Venice

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Quote:
Originally Posted by aajami View Post
Isn't this just the M2 Gran Coupe that we've been discussing for the last few months and Scott26 all but confirmed not too long ago?
The discussion at BMW is going into the pricing bracket direction.

1er sedan: front wheel drive:
- cheaper (long term; RWD is in short term the same, since BMW has big volume on RWD parts shared with 3er, and current 1er)
- it can be placed in a lower price segment (direct answer to Audi A3 sedan and Mercedes CLA)
- more roomy interior
FWD is easy to justify for a Golf form (current 3 and 5 door 1er), for a BMW sedan? brand image is at risk

2er Gran Coupe - the price segmentation becomes a mess of its own:
-the price must be higher than 2er Coupe = to close to 3er price
-the current 1er RWD is fixing the price of the 2er Coupe, this cannot be moved lower to make room for a normally priced 2 Gran Coupe
-RWD requires a longer car if you want to stuff 4 doors and have a decent interior length
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