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      07-16-2012, 01:45 AM   #96
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Drives: Space Gray '09 E92 M3
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Originally Posted by SCOTT26 View Post
Lets get a few things correct first of all.

Something that must be known is that despite "enthusiasts" and media reaction to the BMW X5M and X6M. Both cars are one of M's most successful models to date , in strategic growth markets such as Russia , China , Brazil and the Middle East , these XM models outsell the BMW M3 even by considerable margin.
To M. Both X5M and X6M are "volume" models because they sell in numbers and generate numbers. NO ONE has lost their position because of the X5M and X6M. If you really want to know...
The Father of the X5M and X6M currently is the CEO of BMW North America and one of Norbert Reithofers trusted lieutenants.
He is also responsible for the conception of the BMW M5 and its originally planned reworked V10. The BMW M5 was finalised under Dr. Kay Segler who is mainly responsible for the current M6 Coupe and Cabrio and BMW 1M Coupe.
Segler also commenced the M Performance models and conception of the BMW M3/M4 and started initial gestation of the BMW X4M.

Dr.Segler returned to MINI in order to create the MINI Cooper S JCW GP.
A MINI that is more about substance than style.

Yes that is right , BMW X4M. The upcoming Sport Activity Coupe for the mid-level segment is to get the M treatment , because it has potential to capture more of the market than the X6M. Demand from the X6M is still strong and the overall concept has spurned BMW's competitors in creating alternative options. BMW see the car that will provide the market with this challenge is the Porsche Macan, as they will be similar models with one goal.
X4M will take the reworked six-cylinder engine from the upcoming M3 but engineers aim to make the X4M more a renowned dynamic challenger and will be investing engineering in the dynamics , more relevant updated torque vectoring control and reworked dampers aimed at making the X4M a formidable force to be reckoned with.

To say the 1M was "cannibalizing" M3 sales fail to understand the intention of the "entry" M. 1M owners and first time M owners I have talked to on our German "adventures" tell me they could not afford the M3 in the first place.
That was the 1M's greatest advantage - Price.

The same formula is carried over for the M2, it will be basically be everything on the level of the first car , but will be lighter. Expect another parts-bin sharing with the next M3 but that will be an advantage once again.
The greater advantage for the M2 is time. Development has begun and there is opportunity for progress after standard models.
BMW M. are looking at initial standard models then follow-through performance editions later aimed at a more hardcore audience than the standard quasi-luxury M buyer.

Engine choice is seen as an Four cylinder logically for the M2 because of the six cylinder in the M3 M4 and X4M. But if costs come into effect a detuned
N55 could be possible. The N20 based Four is being bench-tested, watch out for still disguised M135i's.
To understand the intention of the next M2 the development budget and time frame is greater than the eighteen months for the 1M Coupe but considering the time frame and resources you did get a highly memorable car that there is no denying.
Chassis engineering is very much the defining factor for an M. If the base car is exceptional to drive then you have a good platform to build on , if you only have an average chassis then you lose that advantage. You only have to look at why Audi's latest performance models the Audi SQ5 and RS4 have barely registered in the precision category. If you look at the BMW X3, 3er and indeed the BMW M135i then you know the plaudits will provide a good platform on which to build. You just know that the next generation of BMW M3 , X4M and M2 will be exceptional.

Thanks for the insight, as always, Scott.

I'm not surprised that the BMW of 2012 would greenlight an X4M, especially given the apparent news of the X3M's cancellation. For what it's worth, an M version of an X4 makes more sense than an X3, even though I will still argue that an M badge doesn't belong on any SUV, no matter its shape.

I'm definitely looking forward to the more enthusiast versions of the M2, M3, and M4, though I wish BMW will bring them to market as close to the "quasi-luxury" standard versions as possible. I have to assume that your most hardcore buyers are early adopters, and speaking for myself, I want to minimize the wait of getting the more focused performance model, especially if the standard ones are already out and about on the street. Additionally, I wouldn't want the wait for the focused models to be so long that the F8X replacements are right around the corner.

I know it's speculative at this point, but do you anticipate the F86 to get a standard quasi-luxury version as well as a more focused version?
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