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The only good that I can see coming from this is the real M models will be more focused than they currently are, similar to how Ferrari only had the F430, but now they made the California as the softer, cheaper GT car which allowed the 458 to be a more focused supercar.
Then again, it should be called an iS model because normal people are stupid and M-Sport is also available. I can't wait until some girl drives a F30 328i M-Sport or "M335iS" to school and tries to say it's an M3 because of the badges. People already ask if my brother's 135i is a 1M because it has the ///M shifter and steering wheel as standard. Why can't BMW make the same equipment sans the badge? Hell, I even think my car has WAY too many badges.
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