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It is simple, BMW is not building cars to take sales away from VW Subaru etc
VW and the other Europeans like Renault are trying to keep ahead of the Koreans and Japanese in the bang for buck sector. VW leads that market because of its quality build and performance.
VW have always been just that bit more in price.
No one puts VW in the same class as Audi, BMW or Mercedes
BMW, Audi and Merc are in a different market sector.
BMW reserves its real power and drive in the M3, M5 etc
The one series is built as a BMW sport hatch with some attitude for 'drivers' at an affordable BMW price. (Luxo-german quality & performance)
VW knows that most Boy racers will always want the fast and furious at a price.
Bang for buck the VW GTi is a good buy, but I will take the BMW thanks
if price was not the issue, we would all have a M5 or a Aston Martin, Ferrari etc etc
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