Quote:
Originally Posted by Boostmeister
I'm apparently missing something. BMW calls itself, "The Ultimate Driving Experience", yet folks are clamoring for a vehicle that nearly drives itself. I enjoy driving and lament the loss of the manual transmission. While I appreciate that most automatics can shift quicker, I still like the feeling of being in control. Can a self driving vehicle be safer, very likely. More fun? Hardly. Just my $0.02 and YMMV. Flame proof suit is donned.
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The reality is that the people purchasing bread and butter BMW vehicles are not interested in the ultimate driving experience. SUV's are the core of the business now and you have to cater to the audience that is buttering your bread. Even Porsche is depending highly on SUV sales to subsidize the ability to keep producing 911's. The industry moves fast and automakers have to keep pace or face extinction as major missteps can be catastrophic.