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      01-12-2012, 10:44 AM   #87
mkoesel
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Drives: No BMW for now
Join Date: Jun 2006
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Quote:
Originally Posted by hks786 View Post
I still stick to my point that Audi has a better structure with base models/S/RS. It's a clearer structure. BMW is now planning to use the M badge throughout their entire range now from stock model (M-sport) through to true M cars. We guys know our stuff but what is the average person going to know about a M750d?
As I said above, Audi also has S Line which could be said to dilute the S brand in the same way that MSport could be argued to dilute the M brand.

I somewhat agree what the Audi approach of reserving the RS brand for only top notch offerings is a more pure solution than BMW's "M's for everyone". However, in the end, BMW's strategy will allow them to have a more unified marketing strategy, and probably be able to reach more customers at a low cost. IMHO.
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