Quote:
Originally Posted by SCOTT26
5er Gran Turismo has actually performed quite well with Worldwide sales of over 20,000 units.
In the US Market the car has a combined unit sales of the same amount of E61 5er Tourings for 3 years and that is just with the Gran Turismo just landing in the later part of 2009.
That is easy to say on paper but when it comes to real life and actual sales the X5 diesel is a success the 335d is not.
When asked why , they dont associate a diesel with BMW , a Premium brand.
BMW have only one diesel converted to accomodate US fuel and will produce a four cylinder diesel in the near future but expect these only on the X3 (six) and X1(four).
BMW are not VW , BMW customers in the US see BMW as a more select premium brand that delivers on the worlds best driving sedans. And are unaware of the vast choice of models available in Europe.
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I'm sure you have the numbers somewhere to back up what you're saying, but I suspect that the extra cost and lack of an AWD offering is making the 335d less successful, more so than any premium brand perception issue. (The cost differential between a 328xi and a 335d will buy a LOT of fuel...)
And what of Mercedes-Benz's diesels?