Quote:
Originally Posted by Penguino
Keep in mind this targets the Urus and upcoming Ferrari SUV so it needs to be a bit out there as well.
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Uhh…since when is a BMW considered in the same league as a Ferrari or Lamborghini?
It'll compete with these cars on paper, but this won't carry the same level of badge snobbery.
The Bentley Bentayga is a good example. It's a pretty ugly car but bc of its "premium" badge, competes at a very upmarket level. But even the Bentayga looks better than this monstrosity.
BMW is competing w/ Lexus, Audi and MB. No Ferrari or Lamborghini buyer is going to move away from those brands to a BMW.