View Single Post
      04-20-2012, 01:49 PM   #22

Drives: 2016 428i EB M-Sport
Join Date: Aug 2008
Location: Sweden

iTrader: (0)

Originally Posted by mkoesel View Post
I don't think Americans hate hatchbacks per se, it is just that not many of us buy them for one reason or another. Ther are notable exceptions such as a GTI or Mazda 3, and obviously Audi has found a business case for the A3. But, by and large, hatchbacks sell in small numbers here. BMW NA probably just can't make the numbers work for the F20, unfortunately. When you consider the relatively low price such a car would have to be offered for here, you'd probably need to move a not-insignificant number of units just make it a break-even scenario, much less to make a decent profit.
That does makes sense. Thanks for the explanation
I guess when it comes down to it, it's all about numbers.