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      04-20-2012, 01:10 PM   #21

Drives: No BMW for now
Join Date: Jun 2006
Location: Canton, MI

iTrader: (1)

Originally Posted by Pavel View Post
can somebody please let me know what the big deal is about selling hatchback BMWs in North America? I mean, why is BMW refusing to do so? Do Americans generally hate hatchbacks?
I don't think Americans hate hatchbacks per se, it is just that not many of us buy them for one reason or another. Ther are notable exceptions such as a GTI or Mazda 3, and obviously Audi has found a business case for the A3. But, by and large, hatchbacks sell in small numbers here. BMW NA probably just can't make the numbers work for the F20, unfortunately. When you consider the relatively low price such a car would have to be offered for here, you'd probably need to move a not-insignificant number of units just make it a break-even scenario, much less to make a decent profit.