Quote:
Originally Posted by 3XTR3M3
I think this sucks and waters down the M brand. Every BMW is going to have an M badge on it. The cars we laughed at which slapped an M before the numeric designation like M750iL are coming true.
Unless this opens room for the real M cars to go balls to the wall and break away from the luxury market grip to become more hardcore sports cars, then I can't see ANY good coming from this to M enthusiasts or the M brand. M ALL THE THINGS!
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This allows BMW to milk more money out of it's customer, especially in emergng markets who don't know any better (and it's established ones, who only care about a name), so hopefully, hopefully they have more money to fund balls out M cars.
Already, Audi has an R8 with two (or even 3 engine options if you count the TDI v12 show car) engines. And a rumored R4, and where is BMW's answer? Already, Mercedes has established 2 AMG versions of the S Class, a CL class and it's AMG versions, a SL and it's AMG versions, and and SLS (which M Division wish that they could build their own special car). And where is BMW's answer? I mean the SL is probably more iconic than the 3 series, and has the genes to prove it...
Hopefully, BMW is taking a page out of Porsche's book, and you'll see the fruits of this strategy.