Quote:
Originally Posted by BlkGS
Cadillac 's main problem is that they don't recognize that most German car buyers are buying the badge and the "flex".
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I don't think that's the case at all. Cadillac has two major things going against them and it will take a long time (probably generations) to break it.
1. It's considered a brand for old people. It just is, there's no ifs, ands, or buts, about it. On the way to dinner my wife said "I really like the color of the car, but isn't it mainly for old people?" That stigma will be there for our generation but may not for the next, that's really up to Cadillac and their marketing department to break. I don't think my 8 year old niece has any opinions on car brands and certainly doesn't think they're for the elderly. That's the audience GM has to look at.
2. 10 out of 10 people will sit in a new BMW or a new Mercedes and will pick it over a GM product simply because they really are nicer. Cadillacs feel cheaper than their German counterparts, the interiors are just not where the money is spent.
This is true for all American brands though. I think Stellantis or GM calls it "American Luxury" because they have to qualify it.
I think really the only segment where domestic brands interiors shine is the upmarket truck. Look at RAM, they have solid looking and feeling interiors on their upper end trucks, with the only real downside is the infotainment screens can be a bit laggy. But then again, there is no Euro competition for them.
TL-DR: Cadillac made an amazing car with the CT5 BW. Truly, a world beater. I don't think there's a better car in the segment.
The engineers are top notch, its up to the designers now and the marketing folks to knock it out of the park to get them to where their Euro counterparts are.