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Originally Posted by The HACK
Quote:
Originally Posted by F82FTW
...but then again people still resist facebook/twitter/instagram as the modern platform for business development and marketing, in favor of TV ads and newspapers...so I guess some people are just stuck in the past.
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As a marketing professional, this is about as dumb of a statement as it gets.
There's nothing wrong with TV ads and newspaper ads, and until the day that NO ONE watches TV ever, or no one reads any sort of news articles ever, print advertising as a medium, and TV advertising as a medium, will not go away.
TV/Radio/Newspaper/Magazine are passive advertising mediums that reach a much wider audience at a lower per impression cost. FB/Twitter (which is dying a slow death, by the way)/Instagram is an ACTIVE medium that cost WAY more per impression but has better conversion rate. Any marketing professional worth his or her salt that would ignore one or the other (passive or active) would not last long in this industry, period.
Now. If you want to talk budget/technology/ROI, there are situations where one would favor one medium over others. A high-tech start-up with the majority of their clientele based in game dev for social media? If they're advertising on TV during Super Bowl weekend, or taking out an ad in Sports Illustrated Swim Suite edition, whoever is their marketing guy needs to be fired ASAP. An established, mainstream soft drink company that spends more than 80% of their advertising budget solely on FB/Instagram to convert marketshare? Same thing. Fire that marketing guy.
Just because a "technology" is new doesn't mean it is THE solution for everyone. And you're talking with a converted electric vehicle guy (i've got 2 pure plug-in EVs in the garage right now). The infrastructure is at least 5 years away from mass adaptation here in the U.S., and maybe even further for a global solution. Until batteries are standardized, can be quickly swapped out in 5 minutes at local charging stations much like gas, it will NOT supplant ICE as the sole solution to performance transportation. |
Definitely didn't mean to allude to the fact that social media is the ONLY marketing solution and tv/print is dead. My apologies if it came across that way.
Also wasn't trying to change the topic of the thread. Really just making a (valid) comparison.
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